At the start of 2023 he transferred his extensive film and physical retail knowledge to distribution, joining 101 Films as Project Manager and producing physical releases for what is one of the UK's most successful boutique Blu-ray labels, evolving the brand's offer with enhanced releases on the premium Black Label and overseeing the transition to 4K UHD.
Since his move to Trinity Creative Partnership in 2024, Gerry is responsible for physical releases across Trinity's in-house labels in addition to those of 101 Films.