In 2017 he joined 101 Films to enhance the UK independent label's physical offering, launching the premium Black Label and producing special collector's editions of a diverse catalogue of films, from David Cronenberg's eXistenZ to Christopher Nolan's Memento. His responsibilities grew to encompass all product and marketing activity, and he became Director of Product & Marketing in 2022.
Upon joining Trinity Creative Partnership in 2024 his role expanded to cover the company's broader publishing business in addition to that of 101 Films, with responsibility for all aspects of content, production and marketing.
